I'm sure by now you've heard the phrase "The Money's In The List" and have hopefully realised the importance of having your own list of opt-in subscribers. That's all well and good but how to you build a list in the first place?
One of the best ways to build your list is to offer a free product to anybody that subscribes to your list. This could either be a product such as an ebook that you have created yourself or a product created by somebody else that you have giveaway rights to.
To collect subscribers you will need to squeeze page. This is a short web page that highlights the benefits of your free product and includes a form to collect their name and email address. You can see an example of a squeeze page
here.
The form on your squeeze page so be linked to your autoresponder so that anybody who enters their details will automatically added to your list. There are several different autoresponders around but by far the best is
AWeber. For just $19.95 per month (or even less if you choose to pay quarterly, semi-annually or yearly) you can create an unlimited number of autoresponders each with an unlimited number of follow up messages. There's also an easy to use form builder to create the HTML forms for your squeeze pages plus click tracking and graphical statistics that help you determine how effective your messages are.
In addition to an autoresponder such as
AWeber you will also need web hosting to host your squeeze page. Again there any many different hosting companies out there but one you should definitely check out is
Kiosk. In addition to all the usual web hosting features there are several tools especially created for internet marketers. There is also a commission plan where you can get paid for referring other people to
Kiosk.
If you don't have enough HTML knowledge to create your own squeeze pages you could take a look at
Instant Squeeze Page Generator. This is a free site that gives you a step by step wizard to create your own squeeze pages. There is also a selection of products that you can give away for free if you don't already have something to give away.
Once you've got your squeeze page set up and linked to your autoresponder you will need to set up your autoresponder so that it automatically emails out the download link to your product. If you're using one of the products supplied by
Instant Squeeze Page Generator then you will find the download links in the back office there. If not then you'll have to upload your product to your web hosting account and put that link into your autoresponder message.
Once you've got your squeeze page set up and your autoresponder emailing out the download link you'll need to get traffic to your squeeze page. There are a number of different ways to achieving this. Here are just a few examples:
You could also think about monetizing your list building system with a One Time Offer. This should be a product closely related to the one you are giving away that your subscribers are offered immediately after joining your list. You could even create an affiliate program for your One Time Offer using
ClickBank where you offer 50-75% commissions. This will create an incentive for other people to help you build your list. Alternatively you could use
OTO Goldmine to give you a plug-and-play One Time Offer page that you can include in your list building system.
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